We are BLUE ICE

Humble in the face of the mountain, aware of its beauty and its dangers, we are among those who focus our attention on preserving it rather than conquering it.

Tall dreams
on the rise

We are passionate mountaineers, climbers and skiers.
We love the transparency of the ice, the purity of the rock and the silence peaks.
We are humble in the face of the mountain, and take a new look at it, closer to the material and to those who focus their attention on preserving it rather than conquering it.
We are aware of its beauty and its dangers.
We believe the fun is in the accomplishment. It is from below, where we work, at the foot of Mont Blanc and the Rockies, that we scan the peaks that inspire to design the best products on the market.
We aspire to become the benchmark brand for mountaineering by offering the products our community is looking for.
We are a brand that cares about the environment, its customers, and the details of its products.
We are bold, creative and responsible.
We get to the point with a subtle blend of purism and daring.

2008

2011

2011-2016

2016

2017

From 2018

2008

Our story began at the foot of the walls, then continued deep in a garage, with friends, in the Chamonix region. Passionate about mountains, climbing, mountaineering, the idea of seeking to improve our equipment, with a "back to basics" approach brought us together. Practitioners, we made ourselves demanding, seeking to develop ideas, concepts and then the first BLUE ICE products. We didn't know where we were going yet, but we were determined to develop the products that we really needed, that we dreamed of.

2011

The first Choucas harness is arrives on the scene. It is the first mountaineering harness to weigh under 150 grams! This innovation marks a shift for BLUE ICE to differentiate and make itself known.

2011-2016

The brand’s now flagship products are starting to emerge. Thanks to collaboration with professional mountain guides both the Warthog and Dragonfly Packs are introduced to the market. These two packs will be developed and improved upon over the years.

2016

This small company created amongst friends is starting to grow. An official Headquarters is built in Les Houches, France, at the base of Mont Blanc. The structure was built in accordance with the future thermal environmental regulations to minimize environmental impact.

2017

We create and open a North American office in Salt Lake City and we officially move into our new Headquarters in Les Houches. The BLUE ICE team in Salt Lake supports the brand’s product development and sales and marketing for the North American market.

From 2018

BLUE ICE base camp has been established.Our team is in place. We are now on the ascent!

A team yes, but above all a community of mountain enthusiasts and high-level mountaineers united around the same passion.

Our ambassadors

Hélias Millerioux

High-level mountaineer and mountain guide

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Martin Elías

High-level mountaineer, climber and mountain guide

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Pierre Hourticq

Steep slope skier and mountain guide

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Thomas Franchini

High-level mountaineer and mountain guide

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Our team

Giovanni Rossi

Founder

Fredéric Meynent

General Manager

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